{"id":1815,"date":"2023-01-20T09:19:19","date_gmt":"2023-01-20T08:19:19","guid":{"rendered":"https:\/\/wp-dev.space\/zn\/transparency-center\/master\/?page_id=1815"},"modified":"2023-01-31T01:13:11","modified_gmt":"2023-01-31T01:13:11","slug":"introduction-to-the-code","status":"publish","type":"page","link":"https:\/\/test2.disinfocode.eu\/cs\/introduction-to-the-code\/","title":{"rendered":"\u00davod do kodexu"},"content":{"rendered":"
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O K\u00d3DEXU <\/div>\n \n

\u00davod do kodexu\u00a0<\/h1>\n \n

Kodex praxe v oblasti dezinformac\u00ed je prvn\u00edm n\u00e1strojem sv\u00e9ho druhu, jeho\u017e prost\u0159ednictv\u00edm se p\u0159\u00edslu\u0161n\u00e9 subjekty v odv\u011btv\u00ed poprv\u00e9 v roce 2018 dohodly na samoregula\u010dn\u00edch standardech pro boj proti dezinformac\u00edm. Proces jej\u00ed revize byl zah\u00e1jen v \u010dervnu 2021 a vyvrcholil jej\u00edm podpisem a p\u0159edlo\u017een\u00edm dne 16. \u010dervna 2022 34 signat\u00e1\u0159i. Napl\u0148uje c\u00edle pokyn\u016f Komise p\u0159edlo\u017een\u00fdch v kv\u011btnu 2021.<\/p>\n<\/div>\n \n

\n St\u00e1hn\u011bte si \u00fapln\u00e9 zn\u011bn\u00ed kodexu<\/use><\/svg><\/a>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n
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\n Pos\u00edlen\u00fd kodex obsahuje 44 z\u00e1vazk\u016f a 128 konkr\u00e9tn\u00edch opat\u0159en\u00ed v n\u00e1sleduj\u00edc\u00edch oblastech: \n<\/div> \n\n \n
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Elections<\/div>\n \n <\/div> \n\n <\/a>\n <\/div> \n <\/div> \n \n
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Kontrola um\u00edst\u011bn\u00ed reklamy <\/div>\n \n
Pos\u00edlen\u00fd kodex m\u00e1 zajistit, aby \u0161i\u0159itel\u00e9 dezinformac\u00ed nem\u011bli prosp\u011bch z p\u0159\u00edjm\u016f z reklamy. Signat\u00e1\u0159i se zavazuj\u00ed k p\u0159\u00edsn\u011bj\u0161\u00edm opat\u0159en\u00edm, kter\u00e1 zamez\u00ed umis\u0165ov\u00e1n\u00ed reklamy vedle dezinformac\u00ed, jako\u017e i \u0161\u00ed\u0159en\u00ed reklamy obsahuj\u00edc\u00ed dezinformace. Kodex rovn\u011b\u017e zav\u00e1d\u00ed \u00fa\u010dinn\u011bj\u0161\u00ed spolupr\u00e1ci mezi subjekty reklamn\u00edho odv\u011btv\u00ed, co\u017e umo\u017e\u0148uje siln\u011bj\u0161\u00ed spole\u010dn\u00fd postup. <\/div>\n <\/div> \n\n <\/a>\n <\/div> \n <\/div> \n \n
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Politick\u00e1 reklama\u00a0<\/div>\n \n
Recognising the importance of political advertising in shaping public life, the strengthened Code commits signatories to put in place stronger transparency measures, allowing users to easily recognise political ads by providing more efficient labelling, committing to reveal the sponsor, ad spend and display period. Moreover, signatories commit to putting in place efficient and searchable ad libraries for political advertising. <\/div>\n <\/div> \n\n <\/a>\n <\/div> \n <\/div> \n \n
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\u00a0Integrita slu\u017eeb<\/div>\n \n
The Code will strengthen the measures to reduce manipulative behaviour used to spread disinformation and establishes a stronger cooperation among signatories to fight the challenges related to such techniques. A cross-service understanding of unpermitted manipulative behaviors and practices to spread disinformation will be agreed among signatories. They will be also required to periodically review the list of tactics, techniques and procedures\u00a0employed by malicious actors, and will implement clear policies, covering the range of behaviors and practices identified.\u00a0<\/div>\n <\/div> \n\n <\/a>\n <\/div> \n <\/div> \n \n
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Pos\u00edlen\u00ed postaven\u00ed u\u017eivatel\u016f <\/div>\n \n
Users will be better protected from disinformation through enhanced tools to recognise, understand and flag disinformation, to access authoritative sources, and through media literacy initiatives. In particular, the Code will ensure that safe design practices are put in place to limit the spread of disinformation and ensure more transparency of their recommender systems, adapting them to limit the propagation of disinformation. <\/div>\n <\/div> \n\n <\/a>\n <\/div> \n <\/div> \n \n
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Pos\u00edlen\u00ed postaven\u00ed v\u00fdzkumn\u00e9 komunity \u00a0<\/div>\n \n
The Code foresees that online platforms provide better support to research on disinformation. Researchers will have a better and wider access to platforms\u2019 data. This means ensuring automated access to non-personal, anonymised, aggregated or manifestly made public data, and working towards putting in place a governance structure to simplify access to data requiring additional scrutiny. <\/div>\n <\/div> \n\n <\/a>\n <\/div> \n <\/div> \n \n
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Pos\u00edlen\u00ed komunity pro ov\u011b\u0159ov\u00e1n\u00ed fakt\u016f <\/div>\n \n
The new Code will extend fact-checking coverage across all EU Member States and languages and ensure that platforms will make a more consistent use of fact-checking on their services. Moreover, the Code works towards ensuring fair financial contributions for fact-checkers‘ work and better access to fact-checkers to information facilitating their daily work.\u00a0<\/div>\n <\/div> \n\n <\/a>\n <\/div> \n <\/div> \n \n
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Centrum pro transparentnost<\/div>\n \n
The Transparency Centre, accessible to all citizens, allows for an easy overview of the implementation of the Code\u2019s measures, providing transparency and regular updates of relevant data. <\/div>\n <\/div> \n\n <\/a>\n <\/div> \n <\/div> \n \n
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St\u00e1l\u00e1 pracovn\u00ed skupina <\/div>\n \n
The permanent Taskforce will keep the Code future-proof and fit-for-purpose, by establishing a forum \u2013 inter alia – to review and adapt the commitments in view of technological, societal, market and legislative developments. <\/div>\n <\/div> \n\n <\/a>\n <\/div> \n <\/div> \n \n
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10. Monitorov\u00e1n\u00ed kodexu<\/div>\n \n
Kodex je vybaven siln\u00fdm monitorovac\u00edm r\u00e1mcem, kter\u00fd umo\u017e\u0148uje m\u011b\u0159it jeho prov\u00e1d\u011bn\u00ed v cel\u00e9 EU a na \u00farovni \u010dlensk\u00fdch st\u00e1t\u016f. Do za\u010d\u00e1tku roku 2023 p\u0159edlo\u017e\u00ed signat\u00e1\u0159i Komisi prvn\u00ed z\u00e1kladn\u00ed zpr\u00e1vy o prov\u00e1d\u011bn\u00ed kodexu. N\u00e1sledn\u011b budou velmi velk\u00e9 online platformy, jak jsou definov\u00e1ny v z\u00e1kon\u011b o digit\u00e1ln\u00edch slu\u017eb\u00e1ch (DSA), pod\u00e1vat zpr\u00e1vy ka\u017ed\u00fdch \u0161est m\u011bs\u00edc\u016f, zat\u00edmco ostatn\u00ed signat\u00e1\u0159i budou pod\u00e1vat zpr\u00e1vy jednou ro\u010dn\u011b. <\/div>\n <\/div> \n\n <\/a>\n <\/div> \n <\/div> \n \n
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Pod\u00e1v\u00e1n\u00ed zpr\u00e1v o reakci slu\u017eby v krizov\u00e9m obdob\u00ed.<\/div>\n \n
Kodex p\u0159edpokl\u00e1d\u00e1 spolupr\u00e1ci a koordinaci mezi signat\u00e1\u0159i v krizov\u00fdch situac\u00edch a poskytov\u00e1n\u00ed informac\u00ed a \u00fadaj\u016f Komisi na jej\u00ed \u017e\u00e1dost, v\u010detn\u011b zvl\u00e1\u0161tn\u00edch zpr\u00e1v ad hoc a zvl\u00e1\u0161tn\u00edch kapitol v r\u00e1mci pravideln\u00e9ho monitorov\u00e1n\u00ed.<\/div>\n <\/div> \n\n <\/a>\n <\/div> \n <\/div> \n <\/div>\n \n
\n\n P\u0159ejd\u011bte na zpr\u00e1vy <\/use><\/svg><\/a>\n <\/div>\n \n
\n\n St\u00e1hn\u011bte si \u00fapln\u00e9 zn\u011bn\u00ed kodexu <\/use><\/svg><\/a>\n <\/div>\n \n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":93,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1815","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n\u00davod do kodexu - Transparency Centre<\/title>\n\n\n\n\n\n\n\n\n\n